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FURNITURE

USHA SHRIRAM — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 7th of 17 in FURNITURE

Buying Intent
18.72
7th in category
Brand Trust
33.17
index value
Brand Desire
1.06
index value
As of Sep ’26, USHA SHRIRAM records a Buying Intent index of 18.72, placing it 7th of 17 brands measured in FURNITURE. Its Brand Trust index reads 33.17 and Brand Desire 1.06. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Sep ’254.981.284.01
Oct ’2512.9432.8624.81
Nov ’2516.9338.3030.39
Apr ’2699.6323.6765.69
May ’2631.4927.4430.68
Jun ’2655.0941.1252.56
Jul ’264.3710.518.27
Aug ’2643.272.0425.64
Sep ’2633.171.0618.72

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