FURNITURE

PEPPERFRY — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 3rd of 17 in FURNITURE

Buying Intent

132.38

3rd in category

Brand Trust

222.42

index value

Brand Desire

15.31

index value

As of Sep ’26, PEPPERFRY records a Buying Intent index of 132.38, placing it 3rd of 17 brands measured in FURNITURE. Its Brand Trust index reads 222.42 and Brand Desire 15.31. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
May ’26	2.24	6.95	5.71
Jun ’26	89.59	104.98	108.91
Jul ’26	13.14	11.11	14.10
Aug ’26	74.50	23.30	53.57
Sep ’26	222.42	15.31	132.38

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