FURNITURE
IKEA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 18 in FURNITURE
Buying Intent
309
1st in category
Brand Trust
268
index value
Brand Desire
283
index value
As of Aug ’26, IKEA records a Buying Intent index of 309, placing it 1st of 18 brands measured in FURNITURE. Its Brand Trust index reads 268 and Brand Desire 283. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 313 | 297 | 334 |
| Apr ’26 | 322 | 226 | 301 |
| May ’26 | 332 | 249 | 318 |
| Jun ’26 | 233 | 187 | 232 |
| Jul ’26 | 393 | 370 | 420 |
| Aug ’26 | 268 | 283 | 309 |