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FURNITURE

IKEA — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 2nd of 17 in FURNITURE

Buying Intent
301.39
2nd in category
Brand Trust
316.95
index value
Brand Desire
232.23
index value
As of Sep ’26, IKEA records a Buying Intent index of 301.39, placing it 2nd of 17 brands measured in FURNITURE. Its Brand Trust index reads 316.95 and Brand Desire 232.23. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Mar ’26313.22296.96334.44
Apr ’26322.05226.18300.95
May ’26331.87249.40318.47
Jun ’26232.83186.88232.00
Jul ’26393.08369.97420.16
Aug ’26268.31282.81308.85
Sep ’26316.95232.23301.39

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