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FURNITURE

WAKEFIT — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 5th of 17 in FURNITURE

Buying Intent
22.25
5th in category
Brand Trust
1.28
index value
Brand Desire
34.74
index value
As of Sep ’26, WAKEFIT records a Buying Intent index of 22.25, placing it 5th of 17 brands measured in FURNITURE. Its Brand Trust index reads 1.28 and Brand Desire 34.74. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
May ’269.244.638.15
Jun ’26—2.651.62
Jul ’26—0.870.53
Aug ’261.97—1.00
Sep ’261.2834.7422.25

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