FURNITURE
URBAN LADDER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 15th of 22 in FURNITURE
Buying Intent
2
15th in category
Brand Trust
—
index value
Brand Desire
4
index value
As of Aug ’26, URBAN LADDER records a Buying Intent index of 2, placing it 15th of 22 brands measured in FURNITURE. Its Brand Trust index reads — and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 5 | — | 2 |
| Oct ’25 | 18 | 3 | 12 |
| Nov ’25 | 28 | 40 | 38 |
| May ’26 | 1 | — | 1 |
| Aug ’26 | — | 4 | 2 |