FURNITURE
URBAN LADDER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 17 in FURNITURE
Buying Intent
75.72
4th in category
Brand Trust
75.07
index value
Brand Desire
58.22
index value
As of Sep ’26, URBAN LADDER records a Buying Intent index of 75.72, placing it 4th of 17 brands measured in FURNITURE. Its Brand Trust index reads 75.07 and Brand Desire 58.22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 4.64 | — | 2.34 |
| Oct ’25 | 17.73 | 3.08 | 11.49 |
| Nov ’25 | 27.50 | 40.35 | 37.55 |
| May ’26 | 1.12 | 3.48 | 2.25 |
| Aug ’26 | — | 4.08 | 2.49 |
| Sep ’26 | 75.07 | 58.22 | 75.72 |