FURNITURE
DAMRO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 17 in FURNITURE
Buying Intent
14
4th in category
Brand Trust
12
index value
Brand Desire
13
index value
As of Aug ’26, DAMRO records a Buying Intent index of 14, placing it 4th of 17 brands measured in FURNITURE. Its Brand Trust index reads 12 and Brand Desire 13. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 6 | 4 |
| Jun ’25 | 10 | — | 5 |
| Sep ’25 | 8 | 7 | 8 |
| Oct ’25 | 14 | 8 | 12 |
| Nov ’25 | 10 | 5 | 10 |
| Dec ’25 | 14 | 10 | 13 |
| Apr ’26 | — | 2 | 1 |
| May ’26 | 4 | 5 | 6 |
| Jun ’26 | 1 | 16 | 11 |
| Jul ’26 | 7 | 12 | 12 |
| Aug ’26 | 12 | 13 | 14 |