FURNITURE
DAMRO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 9th of 17 in FURNITURE
Buying Intent
8.21
9th in category
Brand Trust
5.10
index value
Brand Desire
8.76
index value
As of Sep ’26, DAMRO records a Buying Intent index of 8.21, placing it 9th of 17 brands measured in FURNITURE. Its Brand Trust index reads 5.10 and Brand Desire 8.76. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 6.00 | 3.66 |
| Jun ’25 | 10.13 | — | 5.09 |
| Sep ’25 | 7.62 | 6.60 | 8.49 |
| Oct ’25 | 14.30 | 8.31 | 12.28 |
| Nov ’25 | 9.83 | 4.80 | 9.81 |
| Dec ’25 | 14.23 | 10.08 | 13.35 |
| Apr ’26 | — | 2.19 | 1.34 |
| May ’26 | 4.20 | 4.57 | 5.71 |
| Jun ’26 | 1.33 | 15.80 | 11.09 |
| Jul ’26 | 7.05 | 12.12 | 11.57 |
| Aug ’26 | 11.63 | 13.39 | 14.04 |
| Sep ’26 | 5.10 | 8.76 | 8.21 |