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FURNITURE

HOME TOWN — Buying Intent, Trust & Desire

India’s Buying Intent Index · Aug ’26 · 11th of 17 in FURNITURE

Buying Intent
3
11th in category
Brand Trust
2
index value
Brand Desire
4
index value
As of Aug ’26, HOME TOWN records a Buying Intent index of 3, placing it 11th of 17 brands measured in FURNITURE. Its Brand Trust index reads 2 and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Apr ’25635
Jun ’25434
Apr ’26333
May ’26212
Jun ’2611
Jul ’26456
Aug ’26243

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