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SMART WEARABLES — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 6 brands measured
As of Sep ’26, APPLE iWATCH leads SMART WEARABLES on Buying Intent among 6 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | APPLE iWATCH | 113.81 | 137.87 | 142.12 |
| 2 | BoAT | 84.85 | 80.89 | 92.99 |
| 3 | FASTRACK | 12.33 | 60.36 | 40.46 |
| 4 | NOISE | 1.02 | 34.83 | 20.49 |
| 5 | BOULT | 1.28 | 3.38 | 2.77 |
| 6 | FITBIT | 2.55 | — | 1.29 |