SMART WEARABLES
NOISE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 9 in SMART WEARABLES
Buying Intent
13
4th in category
Brand Trust
3
index value
Brand Desire
20
index value
As of Aug ’26, NOISE records a Buying Intent index of 13, placing it 4th of 9 brands measured in SMART WEARABLES. Its Brand Trust index reads 3 and Brand Desire 20. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 41 | 57 | 55 |
| Sep ’25 | 60 | 81 | 80 |
| Oct ’25 | 115 | 118 | 127 |
| Nov ’25 | 230 | 259 | 273 |
| Dec ’25 | 35 | 40 | 44 |
| Jan ’26 | — | 3 | 2 |
| Mar ’26 | 40 | 28 | 38 |
| Apr ’26 | 46 | 51 | 58 |
| May ’26 | 24 | 57 | 47 |
| Jun ’26 | — | 38 | 21 |
| Jul ’26 | 4 | 4 | 4 |
| Aug ’26 | 3 | 20 | 13 |