SMART WEARABLES
NOISE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 6 in SMART WEARABLES
Buying Intent
20.49
4th in category
Brand Trust
1.02
index value
Brand Desire
34.83
index value
As of Sep ’26, NOISE records a Buying Intent index of 20.49, placing it 4th of 6 brands measured in SMART WEARABLES. Its Brand Trust index reads 1.02 and Brand Desire 34.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 60.50 | 80.85 | 79.49 |
| Oct ’25 | 115.33 | 117.94 | 127.20 |
| Nov ’25 | 229.81 | 259.30 | 272.82 |
| Dec ’25 | 35.27 | 39.83 | 43.91 |
| Jan ’26 | — | 3.34 | 2.04 |
| Mar ’26 | 40.16 | 27.95 | 38.13 |
| Apr ’26 | 45.89 | 51.09 | 58.10 |
| May ’26 | 24.40 | 53.06 | 43.80 |
| Jun ’26 | — | 37.94 | 21.30 |
| Jul ’26 | 4.21 | 3.49 | 4.26 |
| Aug ’26 | 2.96 | 20.38 | 12.94 |
| Sep ’26 | 1.02 | 34.83 | 20.49 |