SMART WEARABLES
NOISE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 6 in SMART WEARABLES
Buying Intent
21
3rd in category
Brand Trust
—
index value
Brand Desire
38
index value
As of Jun ’26, NOISE records a Buying Intent index of 21, placing it 3rd of 6 brands measured in SMART WEARABLES. Its Brand Trust index reads — and Brand Desire 38. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 42 | 39 | 45 |
| Jul ’25 | 34 | 18 | 24 |
| Aug ’25 | 41 | 57 | 55 |
| Sep ’25 | 60 | 81 | 80 |
| Oct ’25 | 115 | 118 | 127 |
| Nov ’25 | 230 | 259 | 273 |
| Dec ’25 | 35 | 40 | 44 |
| Jan ’26 | — | 3 | 2 |
| Mar ’26 | 40 | 28 | 38 |
| Apr ’26 | 46 | 51 | 58 |
| May ’26 | 24 | 57 | 47 |
| Jun ’26 | — | 38 | 21 |