SMART WEARABLES
APPLE iWATCH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 9 in SMART WEARABLES
Buying Intent
144
1st in category
Brand Trust
142
index value
Brand Desire
118
index value
As of Aug ’26, APPLE iWATCH records a Buying Intent index of 144, placing it 1st of 9 brands measured in SMART WEARABLES. Its Brand Trust index reads 142 and Brand Desire 118. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 18 | 37 | 31 |
| Oct ’25 | 43 | 46 | 46 |
| Nov ’25 | 50 | 148 | 111 |
| Dec ’25 | 52 | 75 | 72 |
| Jan ’26 | 2 | 57 | 31 |
| Feb ’26 | 12 | 120 | 75 |
| Mar ’26 | 48 | 38 | 50 |
| Apr ’26 | 39 | 98 | 75 |
| May ’26 | 163 | 73 | 130 |
| Jun ’26 | 177 | 136 | 175 |
| Jul ’26 | 133 | 24 | 88 |
| Aug ’26 | 142 | 118 | 144 |