SMART WEARABLES
APPLE iWATCH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 6 in SMART WEARABLES
Buying Intent
142.12
1st in category
Brand Trust
113.81
index value
Brand Desire
137.87
index value
As of Sep ’26, APPLE iWATCH records a Buying Intent index of 142.12, placing it 1st of 6 brands measured in SMART WEARABLES. Its Brand Trust index reads 113.81 and Brand Desire 137.87. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 42.69 | 45.62 | 45.97 |
| Nov ’25 | 50.25 | 147.47 | 110.89 |
| Dec ’25 | 52.21 | 74.95 | 72.21 |
| Jan ’26 | 2.53 | 56.58 | 31.34 |
| Feb ’26 | 12.14 | 120.43 | 75.00 |
| Mar ’26 | 52.05 | 45.60 | 55.11 |
| Apr ’26 | 96.88 | 141.45 | 133.24 |
| May ’26 | 203.48 | 139.05 | 192.75 |
| Jun ’26 | 268.30 | 235.04 | 280.48 |
| Jul ’26 | 217.22 | 123.25 | 190.44 |
| Aug ’26 | 213.34 | 131.99 | 189.56 |
| Sep ’26 | 113.81 | 137.87 | 142.12 |