SMART WEARABLES
BoAT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 9 in SMART WEARABLES
Buying Intent
26
3rd in category
Brand Trust
10
index value
Brand Desire
35
index value
As of Aug ’26, BoAT records a Buying Intent index of 26, placing it 3rd of 9 brands measured in SMART WEARABLES. Its Brand Trust index reads 10 and Brand Desire 35. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 23 | 78 | 56 |
| Oct ’25 | 39 | 12 | 28 |
| Nov ’25 | 88 | 62 | 84 |
| Dec ’25 | 31 | 38 | 37 |
| Jan ’26 | 155 | 143 | 166 |
| Feb ’26 | 112 | 123 | 133 |
| Mar ’26 | 38 | 25 | 33 |
| Apr ’26 | 71 | 69 | 77 |
| May ’26 | 51 | 79 | 73 |
| Jun ’26 | 25 | 25 | 28 |
| Jul ’26 | 14 | 27 | 22 |
| Aug ’26 | 10 | 35 | 26 |