SMART WEARABLES
BoAT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 6 in SMART WEARABLES
Buying Intent
28
2nd in category
Brand Trust
25
index value
Brand Desire
25
index value
As of Jun ’26, BoAT records a Buying Intent index of 28, placing it 2nd of 6 brands measured in SMART WEARABLES. Its Brand Trust index reads 25 and Brand Desire 25. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 254 | 102 | 200 |
| Aug ’25 | 266 | 164 | 231 |
| Sep ’25 | 23 | 78 | 56 |
| Oct ’25 | 39 | 12 | 28 |
| Nov ’25 | 88 | 62 | 84 |
| Dec ’25 | 31 | 38 | 37 |
| Jan ’26 | 155 | 143 | 166 |
| Feb ’26 | 112 | 123 | 133 |
| Mar ’26 | 38 | 25 | 33 |
| Apr ’26 | 71 | 69 | 77 |
| May ’26 | 51 | 79 | 73 |
| Jun ’26 | 25 | 25 | 28 |