SMART WEARABLES
BoAT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 6 in SMART WEARABLES
Buying Intent
92.99
2nd in category
Brand Trust
84.85
index value
Brand Desire
80.89
index value
As of Sep ’26, BoAT records a Buying Intent index of 92.99, placing it 2nd of 6 brands measured in SMART WEARABLES. Its Brand Trust index reads 84.85 and Brand Desire 80.89. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 38.73 | 11.55 | 27.96 |
| Nov ’25 | 87.86 | 62.22 | 83.90 |
| Dec ’25 | 30.90 | 38.34 | 37.44 |
| Jan ’26 | 155.27 | 142.96 | 166.54 |
| Feb ’26 | 111.95 | 123.09 | 132.81 |
| Mar ’26 | 38.50 | 25.24 | 33.13 |
| Apr ’26 | 71.21 | 68.64 | 77.38 |
| May ’26 | 51.54 | 78.91 | 72.87 |
| Jun ’26 | 25.16 | 24.97 | 28.07 |
| Jul ’26 | 14.12 | 26.98 | 22.24 |
| Aug ’26 | 10.33 | 35.32 | 26.23 |
| Sep ’26 | 84.85 | 80.89 | 92.99 |