Category leaderboard
WIRES — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 5 brands measured
As of Sep ’26, POLYCAB leads WIRES on Buying Intent among 5 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksWIRES leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | POLYCAB | 157.88 | 6.11 | 83.74 |
| 2 | FINOLEX | 1.02 | 6.18 | 4.85 |
| 3 | 3M | — | 4.22 | 2.58 |
| 4 | RAYCHEM RPG | — | 3.38 | 2.06 |
| 5 | V-GUARD | — | 1.06 | 0.64 |