WIRES
RAYCHEM RPG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 5 in WIRES
Buying Intent
2.06
4th in category
Brand Trust
—
index value
Brand Desire
3.38
index value
As of Sep ’26, RAYCHEM RPG records a Buying Intent index of 2.06, placing it 4th of 5 brands measured in WIRES. Its Brand Trust index reads — and Brand Desire 3.38. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 0.99 | — | 0.50 |
| Sep ’26 | — | 3.38 | 2.06 |