WIRES
FINOLEX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 5 in WIRES
Buying Intent
4.85
2nd in category
Brand Trust
1.02
index value
Brand Desire
6.18
index value
As of Sep ’26, FINOLEX records a Buying Intent index of 4.85, placing it 2nd of 5 brands measured in WIRES. Its Brand Trust index reads 1.02 and Brand Desire 6.18. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 14.84 | 10.18 | 19.77 |
| Oct ’25 | 41.75 | 12.28 | 31.53 |
| Nov ’25 | 3.55 | 14.54 | 10.90 |
| Jan ’26 | 5.03 | 5.56 | 9.00 |
| Feb ’26 | 4.79 | 1.32 | 3.23 |
| Mar ’26 | 12.38 | 10.75 | 12.81 |
| Apr ’26 | 15.22 | 9.78 | 14.47 |
| May ’26 | 5.59 | 2.70 | 4.34 |
| Jun ’26 | 14.15 | 2.65 | 9.30 |
| Jul ’26 | 30.30 | 4.36 | 19.45 |
| Aug ’26 | 7.74 | 4.89 | 7.57 |
| Sep ’26 | 1.02 | 6.18 | 4.85 |