WIRES
FINOLEX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in WIRES
Buying Intent
20
1st in category
Brand Trust
11
index value
Brand Desire
23
index value
As of Aug ’26, FINOLEX records a Buying Intent index of 20, placing it 1st of 2 brands measured in WIRES. Its Brand Trust index reads 11 and Brand Desire 23. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 6 | 9 | 12 |
| Sep ’25 | 15 | 10 | 20 |
| Oct ’25 | 42 | 12 | 32 |
| Nov ’25 | 4 | 14 | 11 |
| Jan ’26 | 5 | 6 | 9 |
| Feb ’26 | 5 | 1 | 3 |
| Mar ’26 | 12 | 10 | 11 |
| Apr ’26 | 20 | 10 | 17 |
| May ’26 | 26 | 6 | 14 |
| Jun ’26 | 14 | 3 | 9 |
| Jul ’26 | 32 | 41 | 44 |
| Aug ’26 | 11 | 23 | 20 |