WIRES
POLYCAB — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 5 in WIRES
Buying Intent
83.74
1st in category
Brand Trust
157.88
index value
Brand Desire
6.11
index value
As of Sep ’26, POLYCAB records a Buying Intent index of 83.74, placing it 1st of 5 brands measured in WIRES. Its Brand Trust index reads 157.88 and Brand Desire 6.11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 9.89 | 22.07 | 21.79 |
| Oct ’25 | 15.22 | 14.32 | 16.39 |
| Nov ’25 | 5.92 | 13.00 | 11.56 |
| Dec ’25 | 4.07 | 5.63 | 6.63 |
| Feb ’26 | 1.91 | 1.32 | 1.75 |
| Mar ’26 | 7.84 | — | 3.95 |
| Apr ’26 | 9.57 | 6.28 | 13.94 |
| May ’26 | 1.99 | 12.33 | 7.03 |
| Jun ’26 | 28.19 | 8.70 | 16.51 |
| Jul ’26 | 2.63 | 7.83 | 5.86 |
| Aug ’26 | 9.95 | — | 5.05 |
| Sep ’26 | 157.88 | 6.11 | 83.74 |