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PENS — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 6 brands measured
As of Sep ’26, CELLO leads PENS on Buying Intent among 6 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | CELLO | 41.63 | 107.10 | 82.02 |
| 2 | LEXI | 42.27 | 25.62 | 37.49 |
| 3 | PILOT | 3.83 | 40.44 | 26.70 |
| 4 | LINC | 3.06 | 8.24 | 7.62 |
| 5 | REYNOLDS | — | 6.86 | 4.18 |
| 6 | PARKER | 3.06 | 2.31 | 3.32 |