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PENS — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 9 brands measured · category Trust 0
As of Aug ’26, NATARAJ leads PENS on Buying Intent among 9 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | NATARAJ | 107 | 145 | 142 |
| 2 | APSARA | 55 | 94 | 83 |
| 3 | LEXI | 35 | 39 | 42 |
| 4 | CELLO | 47 | 25 | 38 |
| 5 | DOMS | 15 | 11 | 15 |
| 6 | PARKER | 29 | 2 | 14 |
| 7 | LINC | 3 | 4 | 4 |
| 8 | REYNOLDS | — | 3 | 2 |
| 9 | PILOT | 2 | — | 1 |