PENS
LEXI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 6 in PENS
Buying Intent
37.49
2nd in category
Brand Trust
42.27
index value
Brand Desire
25.62
index value
As of Sep ’26, LEXI records a Buying Intent index of 37.49, placing it 2nd of 6 brands measured in PENS. Its Brand Trust index reads 42.27 and Brand Desire 25.62. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 2.91 | 1.78 |
| Nov ’25 | 2.42 | 2.62 | 2.48 |
| Dec ’25 | — | 2.02 | 1.23 |
| Jan ’26 | 49.46 | 0.28 | 19.65 |
| Feb ’26 | 5.73 | 21.04 | 16.01 |
| Mar ’26 | 83.05 | 215.63 | 170.22 |
| Apr ’26 | 38.87 | 93.22 | 72.05 |
| May ’26 | 121.54 | 112.49 | 128.50 |
| Jun ’26 | 60.77 | 121.22 | 97.07 |
| Jul ’26 | 36.51 | 145.43 | 101.00 |
| Aug ’26 | 35.49 | 38.74 | 42.23 |
| Sep ’26 | 42.27 | 25.62 | 37.49 |