PENS
LEXI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 9 in PENS
Buying Intent
42
3rd in category
Brand Trust
35
index value
Brand Desire
39
index value
As of Aug ’26, LEXI records a Buying Intent index of 42, placing it 3rd of 9 brands measured in PENS. Its Brand Trust index reads 35 and Brand Desire 39. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 5 | 1 | 3 |
| Oct ’25 | — | 3 | 2 |
| Nov ’25 | 2 | 3 | 2 |
| Dec ’25 | — | 2 | 1 |
| Jan ’26 | 50 | 0 | 20 |
| Feb ’26 | 6 | 21 | 16 |
| Mar ’26 | 83 | 216 | 170 |
| Apr ’26 | 39 | 93 | 72 |
| May ’26 | 120 | 112 | 128 |
| Jun ’26 | 61 | 121 | 97 |
| Jul ’26 | 36 | 145 | 101 |
| Aug ’26 | 35 | 39 | 42 |