PENS
LEXI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 10 in PENS
Buying Intent
97
3rd in category
Brand Trust
61
index value
Brand Desire
121
index value
As of Jun ’26, LEXI records a Buying Intent index of 97, placing it 3rd of 10 brands measured in PENS. Its Brand Trust index reads 61 and Brand Desire 121. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 7 | 17 | 13 |
| Aug ’25 | 37 | 10 | 29 |
| Sep ’25 | 5 | 1 | 3 |
| Oct ’25 | — | 3 | 2 |
| Nov ’25 | 2 | 3 | 2 |
| Dec ’25 | — | 2 | 1 |
| Jan ’26 | 50 | 0 | 20 |
| Feb ’26 | 6 | 21 | 16 |
| Mar ’26 | 83 | 216 | 170 |
| Apr ’26 | 39 | 93 | 72 |
| May ’26 | 120 | 112 | 128 |
| Jun ’26 | 61 | 121 | 97 |