PENS
PILOT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 6 in PENS
Buying Intent
26.70
3rd in category
Brand Trust
3.83
index value
Brand Desire
40.44
index value
As of Sep ’26, PILOT records a Buying Intent index of 26.70, placing it 3rd of 6 brands measured in PENS. Its Brand Trust index reads 3.83 and Brand Desire 40.44. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 2.56 | 1.56 |
| Oct ’25 | — | 21.44 | 12.43 |
| Nov ’25 | — | 21.21 | 11.84 |
| May ’26 | 24.25 | 0.93 | 13.26 |
| Jun ’26 | 8.01 | 6.62 | 8.09 |
| Jul ’26 | 2.78 | — | 1.42 |
| Aug ’26 | 1.97 | — | 1.00 |
| Sep ’26 | 3.83 | 40.44 | 26.70 |