PENS
PILOT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 7th of 10 in PENS
Buying Intent
8
7th in category
Brand Trust
8
index value
Brand Desire
7
index value
As of Jun ’26, PILOT records a Buying Intent index of 8, placing it 7th of 10 brands measured in PENS. Its Brand Trust index reads 8 and Brand Desire 7. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 3 | 2 |
| Oct ’25 | — | 21 | 12 |
| Nov ’25 | — | 21 | 12 |
| May ’26 | 6 | — | 3 |
| Jun ’26 | 8 | 7 | 8 |