PENS
REYNOLDS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 6th of 10 in PENS
Buying Intent
12
6th in category
Brand Trust
3
index value
Brand Desire
11
index value
As of Jun ’26, REYNOLDS records a Buying Intent index of 12, placing it 6th of 10 brands measured in PENS. Its Brand Trust index reads 3 and Brand Desire 11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | — | 1 | 1 |
| Aug ’25 | 4 | 1 | 2 |
| Sep ’25 | — | 3 | 2 |
| Oct ’25 | 13 | 21 | 19 |
| Nov ’25 | 6 | 31 | 20 |
| Jan ’26 | 4 | — | 2 |
| Apr ’26 | — | 36 | 20 |
| May ’26 | 11 | 3 | 8 |
| Jun ’26 | 3 | 11 | 12 |