PENS
REYNOLDS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 6 in PENS
Buying Intent
4.18
5th in category
Brand Trust
—
index value
Brand Desire
6.86
index value
As of Sep ’26, REYNOLDS records a Buying Intent index of 4.18, placing it 5th of 6 brands measured in PENS. Its Brand Trust index reads — and Brand Desire 6.86. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | — | 1.10 | 0.67 |
| Aug ’25 | 3.87 | 0.80 | 2.45 |
| Sep ’25 | — | 3.12 | 1.89 |
| Oct ’25 | 12.90 | 21.07 | 18.60 |
| Nov ’25 | 5.92 | 31.36 | 20.36 |
| Jan ’26 | 4.03 | — | 2.04 |
| Apr ’26 | — | 36.13 | 20.39 |
| May ’26 | 10.96 | 2.78 | 7.80 |
| Jun ’26 | 3.20 | 11.03 | 11.60 |
| Jul ’26 | 7.64 | 2.62 | 6.32 |
| Aug ’26 | — | 3.06 | 1.87 |
| Sep ’26 | — | 6.86 | 4.18 |