PENS
PARKER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 6th of 9 in PENS
Buying Intent
14
6th in category
Brand Trust
29
index value
Brand Desire
2
index value
As of Aug ’26, PARKER records a Buying Intent index of 14, placing it 6th of 9 brands measured in PENS. Its Brand Trust index reads 29 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | — | 2 | 2 |
| Sep ’25 | — | 6 | 4 |
| Oct ’25 | 12 | 8 | 12 |
| Nov ’25 | 13 | — | 6 |
| Jan ’26 | — | 2 | 1 |
| Feb ’26 | — | 2 | 1 |
| Mar ’26 | 4 | 4 | 4 |
| Apr ’26 | 5 | 6 | 6 |
| May ’26 | 8 | 3 | 4 |
| Jun ’26 | 1 | — | 0 |
| Jul ’26 | — | 2 | 1 |
| Aug ’26 | 29 | 2 | 14 |