PENS
PARKER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 6 in PENS
Buying Intent
3.32
6th in category
Brand Trust
3.06
index value
Brand Desire
2.31
index value
As of Sep ’26, PARKER records a Buying Intent index of 3.32, placing it 6th of 6 brands measured in PENS. Its Brand Trust index reads 3.06 and Brand Desire 2.31. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 6.39 | 3.90 |
| Oct ’25 | 12.35 | 7.69 | 11.75 |
| Nov ’25 | 12.67 | — | 6.41 |
| Jan ’26 | — | 2.22 | 1.36 |
| Feb ’26 | — | 1.98 | 1.21 |
| Mar ’26 | 3.92 | 4.03 | 4.22 |
| Apr ’26 | 5.32 | 5.48 | 6.03 |
| May ’26 | 8.40 | 0.93 | 4.99 |
| Jun ’26 | 1.07 | — | 0.54 |
| Jul ’26 | — | 2.18 | 1.33 |
| Aug ’26 | 29.24 | 2.26 | 14.14 |
| Sep ’26 | 3.06 | 2.31 | 3.32 |