PENS
CELLO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 9 in PENS
Buying Intent
38
4th in category
Brand Trust
47
index value
Brand Desire
25
index value
As of Aug ’26, CELLO records a Buying Intent index of 38, placing it 4th of 9 brands measured in PENS. Its Brand Trust index reads 47 and Brand Desire 25. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 5 | — | 2 |
| Oct ’25 | 5 | 14 | 11 |
| Nov ’25 | 14 | 6 | 11 |
| Dec ’25 | 12 | 5 | 9 |
| Jan ’26 | 24 | 3 | 12 |
| Feb ’26 | — | 8 | 5 |
| Mar ’26 | 6 | 17 | 15 |
| Apr ’26 | 41 | 12 | 29 |
| May ’26 | 40 | 10 | 26 |
| Jun ’26 | 70 | 33 | 52 |
| Jul ’26 | 30 | 47 | 42 |
| Aug ’26 | 47 | 25 | 38 |