PENS
CELLO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 4th of 10 in PENS
Buying Intent
52
4th in category
Brand Trust
70
index value
Brand Desire
33
index value
As of Jun ’26, CELLO records a Buying Intent index of 52, placing it 4th of 10 brands measured in PENS. Its Brand Trust index reads 70 and Brand Desire 33. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 19 | 12 | 14 |
| Aug ’25 | 54 | 31 | 48 |
| Sep ’25 | 5 | — | 2 |
| Oct ’25 | 5 | 14 | 11 |
| Nov ’25 | 14 | 6 | 11 |
| Dec ’25 | 12 | 5 | 9 |
| Jan ’26 | 24 | 3 | 12 |
| Feb ’26 | — | 8 | 5 |
| Mar ’26 | 6 | 17 | 15 |
| Apr ’26 | 41 | 12 | 29 |
| May ’26 | 40 | 10 | 26 |
| Jun ’26 | 70 | 33 | 52 |