PENS
CELLO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 6 in PENS
Buying Intent
82.02
1st in category
Brand Trust
41.63
index value
Brand Desire
107.10
index value
As of Sep ’26, CELLO records a Buying Intent index of 82.02, placing it 1st of 6 brands measured in PENS. Its Brand Trust index reads 41.63 and Brand Desire 107.10. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 4.84 | 13.84 | 10.67 |
| Nov ’25 | 13.48 | 6.12 | 10.70 |
| Dec ’25 | 12.20 | 5.04 | 9.24 |
| Jan ’26 | 24.34 | 3.20 | 11.93 |
| Feb ’26 | — | 8.26 | 5.04 |
| Mar ’26 | — | 20.77 | 12.70 |
| Apr ’26 | 32.34 | 9.78 | 23.66 |
| May ’26 | 40.25 | 9.76 | 26.01 |
| Jun ’26 | 34.35 | 33.19 | 34.37 |
| Jul ’26 | 29.87 | 24.37 | 29.53 |
| Aug ’26 | 46.75 | 21.27 | 36.38 |
| Sep ’26 | 41.63 | 107.10 | 82.02 |