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COSMETICS — Brand Buying Intent in India

India’s Buying Intent Index · Jun ’26 · 21 brands measured · category Trust 1

As of Jun ’26, LAKME leads COSMETICS on Buying Intent among 21 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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COSMETICS leaderboard

#	Brand	Trust	Desire	Buying Intent
1	LAKME	607	681	719
2	L'OREAL	221	209	239
3	POND'S	93	317	227
4	MAYBELLINE	202	153	195
5	SUGAR	131	55	98
6	PILGRIM	12	104	64
7	AVON	58	14	38
8	COLORBAR	40	16	31
9	PLUM	55	3	30
10	REVLON	28	30	30
11	LOTUS HERBALS	6	33	23
12	FACES CANADA	40	—	22
13	NYKAA	4	30	20
14	ORIFLAME	19	16	19
15	BIOTIQUE	3	24	16
16	MAMAEARTH	14	3	9
17	IBA	3	2	3
18	JOY	3	1	2
19	INSIGHT	3	1	2
20	MARS	4	—	2
21	PINKY ROSE	—	1	0