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COSMETICS — Brand Buying Intent in India

India’s Buying Intent Index · Aug ’26 · 20 brands measured · category Trust 1

As of Aug ’26, LAKME leads COSMETICS on Buying Intent among 20 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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COSMETICS leaderboard

#	Brand	Trust	Desire	Buying Intent
1	LAKME	505	543	583
2	L'OREAL	258	62	180
3	MAYBELLINE	136	129	147
4	SUGAR	151	33	99
5	POND'S	74	73	81
6	MAMAEARTH	40	59	57
7	REVLON	23	43	36
8	ORIFLAME	5	37	23
9	AVON	30	8	21
10	BE BODYWISE	29	—	16
11	NYKAA	29	—	15
12	LOTUS HERBALS	6	9	9
13	FACES CANADA	13	1	8
14	PILGRIM	4	3	6
15	URBAN DECAY	6	3	5
16	JOY	—	4	2
17	COLORBAR	1	3	2
18	KAY BEAUTY	4	—	2
19	PIGEON	—	2	1
20	SWISS BEAUTY	—	2	1