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COSMETICS — Brand Buying Intent in India

India’s Buying Intent Index · Sep ’26 · 25 brands measured

As of Sep ’26, LAKME leads COSMETICS on Buying Intent among 25 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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COSMETICS leaderboard

#	Brand	Trust	Desire	Buying Intent
1	LAKME	180.25	277.76	255.94
2	NYKAA	130.94	61.45	109.40
3	SUGAR	71.41	96.43	93.98
4	L'OREAL	121.50	36.16	88.95
5	MAYBELLINE	49.63	93.17	82.25
6	LOTUS HERBALS	16.61	29.60	25.00
7	BIOTIQUE	37.75	—	21.00
8	KAY BEAUTY	37.75	—	21.00
9	REVLON	10.93	22.00	19.29
10	EMAMI	—	18.00	10.12
11	SWISS BEAUTY	12.33	0.84	6.14
12	MAMAEARTH	2.04	7.56	5.93
13	PILGRIM	7.82	—	4.30
14	ELLE 18	—	7.51	4.20
15	COLORBAR	2.78	3.80	3.63
16	IBA	2.30	2.53	2.81
17	ORIFLAME	—	3.17	1.93
18	BLUE HEAVEN	—	3.17	1.93
19	URBAN DECAY	3.83	—	1.93
20	FACES CANADA	—	3.17	1.93
21	RENEE	—	3.17	1.93
22	MARS	3.06	—	1.55
23	JUST HERBS	—	2.53	1.55
24	HIMALAYA	—	1.69	1.03
25	AVON	—	1.06	0.64