COSMETICS
PILGRIM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 6th of 21 in COSMETICS
Buying Intent
64
6th in category
Brand Trust
12
index value
Brand Desire
104
index value
As of Jun ’26, PILGRIM records a Buying Intent index of 64, placing it 6th of 21 brands measured in COSMETICS. Its Brand Trust index reads 12 and Brand Desire 104. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 28 | 69 | 56 |
| Apr ’26 | 14 | 66 | 45 |
| May ’26 | 1 | 80 | 46 |
| Jun ’26 | 12 | 104 | 64 |