COSMETICS
PILGRIM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 14th of 20 in COSMETICS
Buying Intent
6
14th in category
Brand Trust
4
index value
Brand Desire
3
index value
As of Aug ’26, PILGRIM records a Buying Intent index of 6, placing it 14th of 20 brands measured in COSMETICS. Its Brand Trust index reads 4 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 28 | 69 | 56 |
| Apr ’26 | 14 | 66 | 45 |
| May ’26 | 1 | 80 | 46 |
| Jun ’26 | 12 | 104 | 64 |
| Jul ’26 | 87 | 44 | 73 |
| Aug ’26 | 4 | 3 | 6 |