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COSMETICS

LAKME — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 1st of 25 in COSMETICS

Buying Intent
255.94
1st in category
Brand Trust
180.25
index value
Brand Desire
277.76
index value
As of Sep ’26, LAKME records a Buying Intent index of 255.94, placing it 1st of 25 brands measured in COSMETICS. Its Brand Trust index reads 180.25 and Brand Desire 277.76. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Oct ’25270.41294.50312.68
Nov ’25318.94225.20303.78
Dec ’25184.24157.81188.86
Jan ’26243.81361.95336.01
Feb ’26317.71233.33310.35
Mar ’26393.64332.96403.27
Apr ’26333.33273.09338.98
May ’26329.11394.89403.05
Jun ’26252.81287.49300.82
Jul ’26318.54270.53329.62
Aug ’26277.14298.54318.23
Sep ’26180.25277.76255.94

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