COSMETICS
NYKAA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 11th of 20 in COSMETICS
Buying Intent
15
11th in category
Brand Trust
29
index value
Brand Desire
—
index value
As of Aug ’26, NYKAA records a Buying Intent index of 15, placing it 11th of 20 brands measured in COSMETICS. Its Brand Trust index reads 29 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 13 | 37 | 31 |
| Sep ’25 | 15 | 24 | 23 |
| Oct ’25 | 85 | 26 | 63 |
| Nov ’25 | 45 | 43 | 51 |
| Dec ’25 | 109 | 20 | 67 |
| Jan ’26 | 46 | 60 | 57 |
| Feb ’26 | 8 | 10 | 10 |
| Apr ’26 | 101 | 78 | 121 |
| May ’26 | — | 2 | 1 |
| Jun ’26 | 4 | 30 | 20 |
| Jul ’26 | 1 | 5 | 4 |
| Aug ’26 | 29 | — | 15 |