COSMETICS
NYKAA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 13th of 21 in COSMETICS
Buying Intent
20
13th in category
Brand Trust
4
index value
Brand Desire
30
index value
As of Jun ’26, NYKAA records a Buying Intent index of 20, placing it 13th of 21 brands measured in COSMETICS. Its Brand Trust index reads 4 and Brand Desire 30. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 23 | 34 | 33 |
| Jul ’25 | 23 | 26 | 28 |
| Aug ’25 | 13 | 37 | 31 |
| Sep ’25 | 15 | 24 | 23 |
| Oct ’25 | 85 | 26 | 63 |
| Nov ’25 | 45 | 43 | 51 |
| Dec ’25 | 109 | 20 | 67 |
| Jan ’26 | 46 | 60 | 57 |
| Feb ’26 | 8 | 10 | 10 |
| Apr ’26 | 101 | 78 | 121 |
| May ’26 | — | 2 | 1 |
| Jun ’26 | 4 | 30 | 20 |