COSMETICS
NYKAA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 25 in COSMETICS
Buying Intent
109.40
2nd in category
Brand Trust
130.94
index value
Brand Desire
61.45
index value
As of Sep ’26, NYKAA records a Buying Intent index of 109.40, placing it 2nd of 25 brands measured in COSMETICS. Its Brand Trust index reads 130.94 and Brand Desire 61.45. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 85.09 | 25.79 | 63.24 |
| Nov ’25 | 45.36 | 42.58 | 51.04 |
| Dec ’25 | 108.72 | 20.45 | 67.41 |
| Jan ’26 | 46.12 | 59.63 | 57.18 |
| Feb ’26 | 7.65 | 9.76 | 10.09 |
| Mar ’26 | 235.17 | 46.16 | 153.25 |
| Apr ’26 | 74.67 | 89.31 | 89.30 |
| May ’26 | 56.70 | 15.70 | 44.63 |
| Jun ’26 | 32.05 | 131.65 | 88.19 |
| Jul ’26 | 109.70 | 122.63 | 128.44 |
| Aug ’26 | 189.17 | 94.69 | 159.88 |
| Sep ’26 | 130.94 | 61.45 | 109.40 |