COSMETICS
MAYBELLINE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 4th of 21 in COSMETICS
Buying Intent
195
4th in category
Brand Trust
202
index value
Brand Desire
153
index value
As of Jun ’26, MAYBELLINE records a Buying Intent index of 195, placing it 4th of 21 brands measured in COSMETICS. Its Brand Trust index reads 202 and Brand Desire 153. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 54 | 45 | 56 |
| Aug ’25 | 67 | 111 | 97 |
| Sep ’25 | 146 | 251 | 222 |
| Oct ’25 | 62 | 64 | 70 |
| Nov ’25 | 8 | 70 | 43 |
| Dec ’25 | 10 | 10 | 11 |
| Jan ’26 | 25 | 67 | 51 |
| Feb ’26 | — | 22 | 14 |
| Mar ’26 | 70 | 178 | 140 |
| Apr ’26 | 121 | 181 | 158 |
| May ’26 | 96 | 207 | 169 |
| Jun ’26 | 202 | 153 | 195 |