COSMETICS
MAYBELLINE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 25 in COSMETICS
Buying Intent
82.25
5th in category
Brand Trust
49.63
index value
Brand Desire
93.17
index value
As of Sep ’26, MAYBELLINE records a Buying Intent index of 82.25, placing it 5th of 25 brands measured in COSMETICS. Its Brand Trust index reads 49.63 and Brand Desire 93.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 61.76 | 63.48 | 69.53 |
| Nov ’25 | 7.53 | 70.44 | 42.88 |
| Dec ’25 | 10.16 | 10.08 | 11.29 |
| Jan ’26 | 25.38 | 66.57 | 50.71 |
| Feb ’26 | — | 22.50 | 13.73 |
| Mar ’26 | 21.99 | 44.47 | 41.36 |
| Apr ’26 | 34.34 | 79.92 | 61.61 |
| May ’26 | 12.79 | 54.57 | 41.82 |
| Jun ’26 | 13.34 | 43.34 | 35.25 |
| Jul ’26 | 40.50 | 7.91 | 25.93 |
| Aug ’26 | 40.54 | 76.43 | 64.22 |
| Sep ’26 | 49.63 | 93.17 | 82.25 |