COSMETICS
MAYBELLINE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 20 in COSMETICS
Buying Intent
147
3rd in category
Brand Trust
136
index value
Brand Desire
129
index value
As of Aug ’26, MAYBELLINE records a Buying Intent index of 147, placing it 3rd of 20 brands measured in COSMETICS. Its Brand Trust index reads 136 and Brand Desire 129. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 146 | 251 | 222 |
| Oct ’25 | 62 | 64 | 70 |
| Nov ’25 | 8 | 70 | 43 |
| Dec ’25 | 10 | 10 | 11 |
| Jan ’26 | 25 | 67 | 51 |
| Feb ’26 | — | 22 | 14 |
| Mar ’26 | 70 | 178 | 140 |
| Apr ’26 | 121 | 181 | 158 |
| May ’26 | 96 | 207 | 169 |
| Jun ’26 | 202 | 153 | 195 |
| Jul ’26 | 126 | 80 | 115 |
| Aug ’26 | 136 | 129 | 147 |