COSMETICS
SUGAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 25 in COSMETICS
Buying Intent
93.98
3rd in category
Brand Trust
71.41
index value
Brand Desire
96.43
index value
As of Sep ’26, SUGAR records a Buying Intent index of 93.98, placing it 3rd of 25 brands measured in COSMETICS. Its Brand Trust index reads 71.41 and Brand Desire 96.43. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 22.56 | 47.61 | 37.67 |
| Nov ’25 | 42.16 | 45.77 | 48.53 |
| Dec ’25 | 79.81 | 43.08 | 66.97 |
| Jan ’26 | 64.09 | 28.88 | 51.46 |
| Feb ’26 | 96.05 | 168.70 | 147.99 |
| Mar ’26 | 46.65 | 41.08 | 50.74 |
| Apr ’26 | 14.02 | 95.86 | 62.60 |
| May ’26 | 80.12 | 72.71 | 84.47 |
| Jun ’26 | 131.18 | 54.83 | 97.54 |
| Jul ’26 | 119.05 | 17.58 | 76.07 |
| Aug ’26 | 151.74 | 33.06 | 99.33 |
| Sep ’26 | 71.41 | 96.43 | 93.98 |