COSMETICS
SUGAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 5th of 21 in COSMETICS
Buying Intent
98
5th in category
Brand Trust
131
index value
Brand Desire
55
index value
As of Jun ’26, SUGAR records a Buying Intent index of 98, placing it 5th of 21 brands measured in COSMETICS. Its Brand Trust index reads 131 and Brand Desire 55. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 304 | 491 | 444 |
| Aug ’25 | 215 | 256 | 263 |
| Sep ’25 | 102 | 140 | 133 |
| Oct ’25 | 23 | 48 | 38 |
| Nov ’25 | 42 | 46 | 48 |
| Dec ’25 | 80 | 43 | 67 |
| Jan ’26 | 64 | 29 | 52 |
| Feb ’26 | 96 | 169 | 148 |
| Mar ’26 | 47 | 41 | 51 |
| Apr ’26 | 14 | 96 | 63 |
| May ’26 | 80 | 73 | 84 |
| Jun ’26 | 131 | 55 | 98 |