COSMETICS
SUGAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 20 in COSMETICS
Buying Intent
99
4th in category
Brand Trust
151
index value
Brand Desire
33
index value
As of Aug ’26, SUGAR records a Buying Intent index of 99, placing it 4th of 20 brands measured in COSMETICS. Its Brand Trust index reads 151 and Brand Desire 33. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 102 | 140 | 133 |
| Oct ’25 | 23 | 48 | 38 |
| Nov ’25 | 42 | 46 | 48 |
| Dec ’25 | 80 | 43 | 67 |
| Jan ’26 | 64 | 29 | 52 |
| Feb ’26 | 96 | 169 | 148 |
| Mar ’26 | 47 | 41 | 51 |
| Apr ’26 | 14 | 96 | 63 |
| May ’26 | 80 | 73 | 84 |
| Jun ’26 | 131 | 55 | 98 |
| Jul ’26 | 119 | 18 | 76 |
| Aug ’26 | 151 | 33 | 99 |