COSMETICS
MARS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 22nd of 25 in COSMETICS
Buying Intent
2
22nd in category
Brand Trust
3
index value
Brand Desire
—
index value
As of Sep ’26, MARS records a Buying Intent index of 2, placing it 22nd of 25 brands measured in COSMETICS. Its Brand Trust index reads 3 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 7 | 85 | 52 |
| Jun ’26 | 4 | — | 2 |
| Jul ’26 | 3 | — | 1 |
| Sep ’26 | 3 | — | 2 |