COSMETICS
ELLE 18 — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 14th of 25 in COSMETICS
Buying Intent
4
14th in category
Brand Trust
—
index value
Brand Desire
8
index value
As of Sep ’26, ELLE 18 records a Buying Intent index of 4, placing it 14th of 25 brands measured in COSMETICS. Its Brand Trust index reads — and Brand Desire 8. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | — | 2 | 1 |
| Jul ’26 | — | 16 | 9 |
| Sep ’26 | — | 8 | 4 |