COSMETICS
ELLE 18 — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 15th of 20 in COSMETICS
Buying Intent
9
15th in category
Brand Trust
—
index value
Brand Desire
16
index value
As of Jul ’26, ELLE 18 records a Buying Intent index of 9, placing it 15th of 20 brands measured in COSMETICS. Its Brand Trust index reads — and Brand Desire 16. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | — | 2 | 1 |
| Jul ’26 | — | 16 | 9 |