COSMETICS
HIMALAYA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 24th of 25 in COSMETICS
Buying Intent
1.03
24th in category
Brand Trust
—
index value
Brand Desire
1.69
index value
As of Sep ’26, HIMALAYA records a Buying Intent index of 1.03, placing it 24th of 25 brands measured in COSMETICS. Its Brand Trust index reads — and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 2.79 | — | 1.41 |
| Nov ’25 | 2.90 | — | 1.47 |
| Apr ’26 | 2.66 | 2.19 | 2.68 |
| Jun ’26 | 29.28 | — | 16.28 |
| Jul ’26 | — | 1.31 | 0.80 |
| Aug ’26 | 2.46 | 5.99 | 4.87 |
| Sep ’26 | — | 1.69 | 1.03 |