COSMETICS
HIMALAYA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 11th of 21 in COSMETICS
Buying Intent
5
11th in category
Brand Trust
2
index value
Brand Desire
6
index value
As of Aug ’26, HIMALAYA records a Buying Intent index of 5, placing it 11th of 21 brands measured in COSMETICS. Its Brand Trust index reads 2 and Brand Desire 6. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 3 | — | 1 |
| Nov ’25 | 3 | — | 2 |
| Apr ’26 | 3 | 2 | 3 |
| Jun ’26 | 29 | — | 16 |
| Jul ’26 | — | 1 | 1 |
| Aug ’26 | 2 | 6 | 5 |