COSMETICS
EMAMI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 10th of 25 in COSMETICS
Buying Intent
10
10th in category
Brand Trust
—
index value
Brand Desire
18
index value
As of Sep ’26, EMAMI records a Buying Intent index of 10, placing it 10th of 25 brands measured in COSMETICS. Its Brand Trust index reads — and Brand Desire 18. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 2 | 2 | 2 |
| Feb ’26 | — | 5 | 3 |
| Apr ’26 | — | 3 | 2 |
| May ’26 | 4 | 49 | 30 |
| Sep ’26 | — | 18 | 10 |