COSMETICS
BLUE HEAVEN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 13th of 20 in COSMETICS
Buying Intent
16
13th in category
Brand Trust
1
index value
Brand Desire
32
index value
As of Jul ’26, BLUE HEAVEN records a Buying Intent index of 16, placing it 13th of 20 brands measured in COSMETICS. Its Brand Trust index reads 1 and Brand Desire 32. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 5 | — | 2 |
| Oct ’25 | 3 | 2 | 2 |
| Nov ’25 | 4 | — | 2 |
| Feb ’26 | — | 3 | 2 |
| Mar ’26 | 2 | — | 1 |
| Apr ’26 | 3 | — | 2 |
| Jul ’26 | 1 | 32 | 16 |