COSMETICS
KAY BEAUTY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 25 in COSMETICS
Buying Intent
21.00
7th in category
Brand Trust
37.75
index value
Brand Desire
—
index value
As of Sep ’26, KAY BEAUTY records a Buying Intent index of 21.00, placing it 7th of 25 brands measured in COSMETICS. Its Brand Trust index reads 37.75 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 3.48 | — | 1.77 |
| Sep ’26 | 37.75 | — | 21.00 |