COSMETICS
URBAN DECAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 15th of 19 in COSMETICS
Buying Intent
5
15th in category
Brand Trust
6
index value
Brand Desire
3
index value
As of Aug ’26, URBAN DECAY records a Buying Intent index of 5, placing it 15th of 19 brands measured in COSMETICS. Its Brand Trust index reads 6 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 4 | 2 |
| Nov ’25 | — | 1 | 1 |
| May ’26 | 1 | — | 1 |
| Aug ’26 | 6 | 3 | 5 |