COSMETICS
URBAN DECAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 17th of 25 in COSMETICS
Buying Intent
1.93
17th in category
Brand Trust
3.83
index value
Brand Desire
—
index value
As of Sep ’26, URBAN DECAY records a Buying Intent index of 1.93, placing it 17th of 25 brands measured in COSMETICS. Its Brand Trust index reads 3.83 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 3.84 | 2.34 |
| Nov ’25 | — | 1.00 | 0.61 |
| Sep ’26 | 3.83 | — | 1.93 |