COSMETICS
IBA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 17th of 21 in COSMETICS
Buying Intent
3
17th in category
Brand Trust
3
index value
Brand Desire
2
index value
As of Jun ’26, IBA records a Buying Intent index of 3, placing it 17th of 21 brands measured in COSMETICS. Its Brand Trust index reads 3 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 3 | 2 | 3 |