COSMETICS
MAMAEARTH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 6th of 20 in COSMETICS
Buying Intent
57
6th in category
Brand Trust
40
index value
Brand Desire
59
index value
As of Aug ’26, MAMAEARTH records a Buying Intent index of 57, placing it 6th of 20 brands measured in COSMETICS. Its Brand Trust index reads 40 and Brand Desire 59. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 30 | 75 | 59 |
| Oct ’25 | 27 | 16 | 24 |
| Nov ’25 | 131 | 121 | 142 |
| Dec ’25 | 120 | 60 | 145 |
| Jan ’26 | 79 | 48 | 74 |
| Feb ’26 | 12 | 6 | 12 |
| Mar ’26 | 17 | 62 | 53 |
| Apr ’26 | 5 | 2 | 4 |
| May ’26 | 7 | 2 | 5 |
| Jun ’26 | 14 | 3 | 9 |
| Jul ’26 | 3 | 112 | 66 |
| Aug ’26 | 40 | 59 | 57 |