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OTT — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 9 brands measured
As of Sep ’26, AMAZON PRIME leads OTT on Buying Intent among 9 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | AMAZON PRIME | 247.62 | 62.41 | 167.60 |
| 2 | NETFLIX | 91.17 | 153.13 | 136.37 |
| 3 | ZEE5 | 32.37 | 56.64 | 48.51 |
| 4 | JIO HOTSTAR | 6.18 | 61.42 | 33.32 |
| 5 | HOTSTAR | 9.89 | 20.89 | 18.51 |
| 6 | HOICHOI | — | 3.85 | 2.34 |
| 7 | MX PLAYER | — | 3.17 | 1.93 |
| 8 | SONY LIV | 3.83 | — | 1.93 |
| 9 | DISNEY HOTSTAR | — | 2.53 | 1.55 |