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OTT — Brand Buying Intent in India
India’s Buying Intent Index · Jun ’26 · 9 brands measured · category Trust 0
As of Jun ’26, ZEE5 leads OTT on Buying Intent among 9 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | ZEE5 | 48 | 90 | 78 |
| 2 | NETFLIX | 62 | 49 | 59 |
| 3 | AMAZON PRIME | 15 | 57 | 42 |
| 4 | HOTSTAR | 8 | 35 | 22 |
| 5 | VOOT | 29 | 3 | 18 |
| 6 | TATA PLAY | 3 | 9 | 5 |
| 7 | JIO HOTSTAR | 1 | 3 | 3 |
| 8 | APPLE TV+ | — | 2 | 1 |
| 9 | MX PLAYER | 1 | 1 | 1 |