OTT
AMAZON PRIME — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 10 in OTT
Buying Intent
58
2nd in category
Brand Trust
5
index value
Brand Desire
96
index value
As of Aug ’26, AMAZON PRIME records a Buying Intent index of 58, placing it 2nd of 10 brands measured in OTT. Its Brand Trust index reads 5 and Brand Desire 96. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 1 | 18 | 10 |
| Oct ’25 | 4 | 2 | 3 |
| Nov ’25 | 1 | 16 | 10 |
| Dec ’25 | — | 72 | 40 |
| Jan ’26 | 2 | 26 | 14 |
| Feb ’26 | 10 | 57 | 37 |
| Mar ’26 | 70 | 1 | 46 |
| Apr ’26 | 135 | 89 | 126 |
| May ’26 | 42 | 27 | 39 |
| Jun ’26 | 15 | 57 | 42 |
| Jul ’26 | 12 | 100 | 56 |
| Aug ’26 | 5 | 96 | 58 |