OTT
AMAZON PRIME — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 9 in OTT
Buying Intent
167.60
1st in category
Brand Trust
247.62
index value
Brand Desire
62.41
index value
As of Sep ’26, AMAZON PRIME records a Buying Intent index of 167.60, placing it 1st of 9 brands measured in OTT. Its Brand Trust index reads 247.62 and Brand Desire 62.41. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 4.30 | 1.72 | 3.21 |
| Nov ’25 | 0.97 | 15.65 | 10.47 |
| Dec ’25 | — | 72.28 | 40.14 |
| Jan ’26 | 2.19 | 26.34 | 13.59 |
| Feb ’26 | 10.30 | 56.82 | 37.25 |
| Mar ’26 | 69.71 | 1.07 | 45.55 |
| Apr ’26 | 135.08 | 89.24 | 125.56 |
| May ’26 | 41.78 | 27.44 | 39.03 |
| Jun ’26 | 14.80 | 56.93 | 42.41 |
| Jul ’26 | 11.68 | 100.07 | 56.57 |
| Aug ’26 | 5.13 | 96.13 | 58.12 |
| Sep ’26 | 247.62 | 62.41 | 167.60 |