OTT
HOTSTAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 9 in OTT
Buying Intent
18.51
5th in category
Brand Trust
9.89
index value
Brand Desire
20.89
index value
As of Sep ’26, HOTSTAR records a Buying Intent index of 18.51, placing it 5th of 9 brands measured in OTT. Its Brand Trust index reads 9.89 and Brand Desire 20.89. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 2.79 | 13.44 | 11.60 |
| Dec ’25 | — | 3.02 | 1.85 |
| Mar ’26 | 127.51 | 1.02 | 66.93 |
| Apr ’26 | 85.16 | 55.06 | 79.72 |
| May ’26 | 11.94 | 84.61 | 53.40 |
| Jun ’26 | 8.05 | 35.29 | 21.50 |
| Jul ’26 | 51.51 | 4.36 | 32.50 |
| Aug ’26 | 34.11 | 16.56 | 29.21 |
| Sep ’26 | 9.89 | 20.89 | 18.51 |