OTT
HOTSTAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 10 in OTT
Buying Intent
29
4th in category
Brand Trust
34
index value
Brand Desire
16
index value
As of Aug ’26, HOTSTAR records a Buying Intent index of 29, placing it 4th of 10 brands measured in OTT. Its Brand Trust index reads 34 and Brand Desire 16. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 3 | 13 | 12 |
| Dec ’25 | — | 3 | 2 |
| Mar ’26 | 128 | 1 | 67 |
| Apr ’26 | 85 | 55 | 80 |
| May ’26 | 12 | 84 | 53 |
| Jun ’26 | 8 | 35 | 22 |
| Jul ’26 | 52 | 4 | 32 |
| Aug ’26 | 34 | 16 | 29 |