OTT
HOTSTAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 4th of 9 in OTT
Buying Intent
22
4th in category
Brand Trust
8
index value
Brand Desire
35
index value
As of Jun ’26, HOTSTAR records a Buying Intent index of 22, placing it 4th of 9 brands measured in OTT. Its Brand Trust index reads 8 and Brand Desire 35. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 3 | 13 | 12 |
| Dec ’25 | — | 3 | 2 |
| Mar ’26 | 128 | 1 | 67 |
| Apr ’26 | 85 | 55 | 80 |
| May ’26 | 12 | 84 | 53 |
| Jun ’26 | 8 | 35 | 22 |