OTT
JIO HOTSTAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 9 in OTT
Buying Intent
33
4th in category
Brand Trust
6
index value
Brand Desire
61
index value
As of Sep ’26, JIO HOTSTAR records a Buying Intent index of 33, placing it 4th of 9 brands measured in OTT. Its Brand Trust index reads 6 and Brand Desire 61. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 2 | — | 1 |
| Aug ’25 | 22 | 20 | 25 |
| Sep ’25 | 3 | 2 | 3 |
| Oct ’25 | 3 | 6 | 7 |
| Nov ’25 | — | 3 | 2 |
| Dec ’25 | — | 24 | 13 |
| Jan ’26 | 47 | 46 | 50 |
| Feb ’26 | 114 | 116 | 128 |
| May ’26 | 2 | 39 | 23 |
| Jun ’26 | 1 | 3 | 3 |
| Jul ’26 | 24 | — | 13 |
| Sep ’26 | 6 | 61 | 33 |