OTT
HOICHOI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 6th of 10 in OTT
Buying Intent
5
6th in category
Brand Trust
1
index value
Brand Desire
7
index value
As of Aug ’26, HOICHOI records a Buying Intent index of 5, placing it 6th of 10 brands measured in OTT. Its Brand Trust index reads 1 and Brand Desire 7. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | — | 5 | 3 |
| Aug ’26 | 1 | 7 | 5 |