OTT
HOICHOI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 9 in OTT
Buying Intent
2.34
6th in category
Brand Trust
—
index value
Brand Desire
3.85
index value
As of Sep ’26, HOICHOI records a Buying Intent index of 2.34, placing it 6th of 9 brands measured in OTT. Its Brand Trust index reads — and Brand Desire 3.85. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | — | 5.23 | 3.16 |
| Aug ’26 | 0.99 | 6.84 | 5.30 |
| Sep ’26 | — | 3.85 | 2.34 |