OTT
MX PLAYER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 9th of 9 in OTT
Buying Intent
1
9th in category
Brand Trust
1
index value
Brand Desire
1
index value
As of Jun ’26, MX PLAYER records a Buying Intent index of 1, placing it 9th of 9 brands measured in OTT. Its Brand Trust index reads 1 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 1 | 1 |
| Oct ’25 | 6 | 14 | 11 |
| Nov ’25 | 10 | 2 | 7 |
| Apr ’26 | 1 | 7 | 2 |
| May ’26 | 36 | 5 | 23 |
| Jun ’26 | 1 | 1 | 1 |