OTT
MX PLAYER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 9 in OTT
Buying Intent
1.93
7th in category
Brand Trust
—
index value
Brand Desire
3.17
index value
As of Sep ’26, MX PLAYER records a Buying Intent index of 1.93, placing it 7th of 9 brands measured in OTT. Its Brand Trust index reads — and Brand Desire 3.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 1.28 | 0.78 |
| Oct ’25 | 5.60 | 13.99 | 11.38 |
| Nov ’25 | 10.20 | 2.40 | 6.84 |
| Apr ’26 | 0.80 | 6.62 | 2.50 |
| May ’26 | 36.37 | 4.63 | 22.65 |
| Jun ’26 | 1.07 | 0.88 | 1.08 |
| Aug ’26 | 20.65 | 1.63 | 12.44 |
| Sep ’26 | — | 3.17 | 1.93 |