OTT
MX PLAYER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 10 in OTT
Buying Intent
12
5th in category
Brand Trust
21
index value
Brand Desire
2
index value
As of Aug ’26, MX PLAYER records a Buying Intent index of 12, placing it 5th of 10 brands measured in OTT. Its Brand Trust index reads 21 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 1 | 1 |
| Oct ’25 | 6 | 14 | 11 |
| Nov ’25 | 10 | 2 | 7 |
| Apr ’26 | 1 | 7 | 2 |
| May ’26 | 36 | 5 | 23 |
| Jun ’26 | 1 | 1 | 1 |
| Aug ’26 | 21 | 2 | 12 |