OTT
NETFLIX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 9 in OTT
Buying Intent
59
2nd in category
Brand Trust
62
index value
Brand Desire
49
index value
As of Jun ’26, NETFLIX records a Buying Intent index of 59, placing it 2nd of 9 brands measured in OTT. Its Brand Trust index reads 62 and Brand Desire 49. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 2 | 1 |
| Aug ’25 | 6 | 2 | 4 |
| Sep ’25 | — | 6 | 4 |
| Oct ’25 | 28 | 15 | 23 |
| Nov ’25 | 21 | 29 | 28 |
| Jan ’26 | 30 | 1 | 18 |
| Feb ’26 | 6 | 70 | 42 |
| Mar ’26 | 3 | 4 | 2 |
| Apr ’26 | 141 | 98 | 130 |
| May ’26 | 77 | 99 | 98 |
| Jun ’26 | 62 | 49 | 59 |