OTT
NETFLIX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 10 in OTT
Buying Intent
34
3rd in category
Brand Trust
32
index value
Brand Desire
28
index value
As of Aug ’26, NETFLIX records a Buying Intent index of 34, placing it 3rd of 10 brands measured in OTT. Its Brand Trust index reads 32 and Brand Desire 28. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 6 | 2 | 4 |
| Sep ’25 | — | 6 | 4 |
| Oct ’25 | 28 | 15 | 23 |
| Nov ’25 | 21 | 29 | 28 |
| Jan ’26 | 30 | 1 | 18 |
| Feb ’26 | 6 | 70 | 42 |
| Mar ’26 | 3 | 4 | 2 |
| Apr ’26 | 141 | 98 | 130 |
| May ’26 | 77 | 99 | 98 |
| Jun ’26 | 62 | 49 | 59 |
| Jul ’26 | 80 | 113 | 107 |
| Aug ’26 | 32 | 28 | 34 |