OTT
NETFLIX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 9 in OTT
Buying Intent
136.37
2nd in category
Brand Trust
91.17
index value
Brand Desire
153.13
index value
As of Sep ’26, NETFLIX records a Buying Intent index of 136.37, placing it 2nd of 9 brands measured in OTT. Its Brand Trust index reads 91.17 and Brand Desire 153.13. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 6.23 | 3.79 |
| Oct ’25 | 27.52 | 14.60 | 23.36 |
| Nov ’25 | 21.33 | 29.37 | 28.53 |
| Jan ’26 | 30.44 | 1.11 | 17.93 |
| Feb ’26 | 5.99 | 69.74 | 42.17 |
| Mar ’26 | 2.94 | 4.03 | 2.29 |
| Apr ’26 | 140.59 | 98.09 | 130.25 |
| May ’26 | 77.20 | 98.83 | 97.97 |
| Jun ’26 | 61.93 | 49.00 | 58.85 |
| Jul ’26 | 79.69 | 113.31 | 106.79 |
| Aug ’26 | 28.29 | 28.49 | 32.26 |
| Sep ’26 | 91.17 | 153.13 | 136.37 |