OTT
ZEE5 — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 9 in OTT
Buying Intent
78
1st in category
Brand Trust
48
index value
Brand Desire
90
index value
As of Jun ’26, ZEE5 records a Buying Intent index of 78, placing it 1st of 9 brands measured in OTT. Its Brand Trust index reads 48 and Brand Desire 90. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 116 | 92 | 116 |
| Aug ’25 | 97 | 154 | 141 |
| Sep ’25 | 96 | 148 | 133 |
| Oct ’25 | 21 | 14 | 18 |
| Nov ’25 | 55 | 53 | 58 |
| Dec ’25 | 22 | 58 | 48 |
| Jan ’26 | 79 | 23 | 54 |
| Feb ’26 | 50 | 105 | 87 |
| Mar ’26 | 39 | 148 | 105 |
| Apr ’26 | 6 | 41 | 27 |
| May ’26 | 59 | 46 | 61 |
| Jun ’26 | 48 | 90 | 78 |