OTT
ZEE5 — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 10 in OTT
Buying Intent
72
1st in category
Brand Trust
47
index value
Brand Desire
81
index value
As of Aug ’26, ZEE5 records a Buying Intent index of 72, placing it 1st of 10 brands measured in OTT. Its Brand Trust index reads 47 and Brand Desire 81. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 96 | 148 | 133 |
| Oct ’25 | 21 | 14 | 18 |
| Nov ’25 | 55 | 53 | 58 |
| Dec ’25 | 22 | 58 | 48 |
| Jan ’26 | 79 | 23 | 54 |
| Feb ’26 | 50 | 105 | 87 |
| Mar ’26 | 39 | 148 | 105 |
| Apr ’26 | 6 | 41 | 27 |
| May ’26 | 59 | 46 | 61 |
| Jun ’26 | 48 | 90 | 78 |
| Jul ’26 | 17 | 82 | 56 |
| Aug ’26 | 47 | 81 | 72 |