OTT
ZEE5 — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 9 in OTT
Buying Intent
48.51
3rd in category
Brand Trust
32.37
index value
Brand Desire
56.64
index value
As of Sep ’26, ZEE5 records a Buying Intent index of 48.51, placing it 3rd of 9 brands measured in OTT. Its Brand Trust index reads 32.37 and Brand Desire 56.64. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 21.28 | 13.48 | 18.15 |
| Nov ’25 | 54.69 | 52.99 | 58.04 |
| Dec ’25 | 21.96 | 58.22 | 48.24 |
| Jan ’26 | 79.23 | 22.90 | 53.73 |
| Feb ’26 | 50.16 | 104.61 | 87.28 |
| Mar ’26 | 39.01 | 147.65 | 105.08 |
| Apr ’26 | 6.38 | 40.93 | 27.15 |
| May ’26 | 58.94 | 45.62 | 60.86 |
| Jun ’26 | 48.24 | 90.10 | 77.90 |
| Jul ’26 | 17.12 | 81.79 | 55.72 |
| Aug ’26 | 46.80 | 81.43 | 71.84 |
| Sep ’26 | 32.37 | 56.64 | 48.51 |