OTT
SONY LIV — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 9 in OTT
Buying Intent
1.93
7th in category
Brand Trust
3.83
index value
Brand Desire
—
index value
As of Sep ’26, SONY LIV records a Buying Intent index of 1.93, placing it 7th of 9 brands measured in OTT. Its Brand Trust index reads 3.83 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 4.67 | 5.61 | 6.06 |
| Nov ’25 | — | 1.60 | 0.98 |
| Aug ’26 | — | 1.63 | 1.00 |
| Sep ’26 | 3.83 | — | 1.93 |