OTT
DISNEY HOTSTAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 9th of 9 in OTT
Buying Intent
1.55
9th in category
Brand Trust
—
index value
Brand Desire
2.53
index value
As of Sep ’26, DISNEY HOTSTAR records a Buying Intent index of 1.55, placing it 9th of 9 brands measured in OTT. Its Brand Trust index reads — and Brand Desire 2.53. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | — | 30.80 | 17.33 |
| May ’26 | 8.58 | 9.27 | 13.51 |
| Aug ’26 | — | 7.28 | 4.07 |
| Sep ’26 | — | 2.53 | 1.55 |