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FACE WASH — Brand Buying Intent in India

India’s Buying Intent Index · Sep ’26 · 16 brands measured

As of Sep ’26, MAMAEARTH leads FACE WASH on Buying Intent among 16 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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FACE WASH leaderboard

#	Brand	Trust	Desire	Buying Intent
1	MAMAEARTH	181.29	218.38	222.45
2	GARNIER	31.83	39.06	56.53
3	PLUM	37.75	6.86	26.28
4	PILGRIM	10.58	32.11	24.59
5	GLOW & LOVELY	37.75	—	21.00
6	WOW SKIN SCIENCE	—	7.28	4.43
7	THE DERMA CO	5.10	—	2.58
8	GARNIER MEN	—	3.86	2.35
9	NIVEA	3.83	—	1.93
10	SIMPLE	—	3.17	1.93
11	ORGANIC HARVEST	3.06	1.06	1.88
12	POND'S	0.77	1.69	1.10
13	PEARS	2.04	—	1.03
14	CETAPHIL	—	1.69	1.03
15	mCAFFEINE	—	1.06	0.64
16	CHARMIS	1.28	—	0.64