FACE WASH
PILGRIM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 16 in FACE WASH
Buying Intent
24.59
4th in category
Brand Trust
10.58
index value
Brand Desire
32.11
index value
As of Sep ’26, PILGRIM records a Buying Intent index of 24.59, placing it 4th of 16 brands measured in FACE WASH. Its Brand Trust index reads 10.58 and Brand Desire 32.11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 23.30 | 3.31 | 15.93 |
| Jul ’26 | 50.44 | 13.42 | 36.71 |
| Aug ’26 | 2.46 | 4.08 | 4.13 |
| Sep ’26 | 10.58 | 32.11 | 24.59 |