FACE WASH
PILGRIM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 9 in FACE WASH
Buying Intent
4
3rd in category
Brand Trust
2
index value
Brand Desire
4
index value
As of Aug ’26, PILGRIM records a Buying Intent index of 4, placing it 3rd of 9 brands measured in FACE WASH. Its Brand Trust index reads 2 and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 23 | 3 | 16 |
| Jul ’26 | 50 | 13 | 37 |
| Aug ’26 | 2 | 4 | 4 |