FACE WASH
PILGRIM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 6th of 15 in FACE WASH
Buying Intent
16
6th in category
Brand Trust
23
index value
Brand Desire
3
index value
As of Jun ’26, PILGRIM records a Buying Intent index of 16, placing it 6th of 15 brands measured in FACE WASH. Its Brand Trust index reads 23 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 23 | 3 | 16 |