FACE WASH
PLUM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 16 in FACE WASH
Buying Intent
26
3rd in category
Brand Trust
38
index value
Brand Desire
7
index value
As of Sep ’26, PLUM records a Buying Intent index of 26, placing it 3rd of 16 brands measured in FACE WASH. Its Brand Trust index reads 38 and Brand Desire 7. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 54 | 3 | 33 |
| Sep ’26 | 38 | 7 | 26 |