FACE WASH
MAMAEARTH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 16 in FACE WASH
Buying Intent
222.45
1st in category
Brand Trust
181.29
index value
Brand Desire
218.38
index value
As of Sep ’26, MAMAEARTH records a Buying Intent index of 222.45, placing it 1st of 16 brands measured in FACE WASH. Its Brand Trust index reads 181.29 and Brand Desire 218.38. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 118.96 | 61.00 | 100.38 |
| Nov ’25 | 49.67 | 101.07 | 83.70 |
| Dec ’25 | 28.59 | 184.64 | 119.21 |
| Jan ’26 | 110.58 | 158.86 | 150.28 |
| Feb ’26 | 140.64 | 140.45 | 154.05 |
| Mar ’26 | 144.15 | 87.64 | 129.86 |
| Apr ’26 | 115.35 | 191.53 | 172.06 |
| May ’26 | 109.42 | 53.73 | 88.10 |
| Jun ’26 | 301.10 | 86.09 | 213.59 |
| Jul ’26 | 98.42 | 165.20 | 143.87 |
| Aug ’26 | 132.53 | 94.70 | 128.17 |
| Sep ’26 | 181.29 | 218.38 | 222.45 |