FACE WASH
MAMAEARTH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 9 in FACE WASH
Buying Intent
146
1st in category
Brand Trust
132
index value
Brand Desire
127
index value
As of Aug ’26, MAMAEARTH records a Buying Intent index of 146, placing it 1st of 9 brands measured in FACE WASH. Its Brand Trust index reads 132 and Brand Desire 127. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 71 | 61 | 74 |
| Oct ’25 | 119 | 61 | 100 |
| Nov ’25 | 50 | 101 | 84 |
| Dec ’25 | 29 | 185 | 119 |
| Jan ’26 | 111 | 159 | 150 |
| Feb ’26 | 141 | 140 | 154 |
| Mar ’26 | 144 | 88 | 130 |
| Apr ’26 | 115 | 192 | 172 |
| May ’26 | 109 | 54 | 88 |
| Jun ’26 | 301 | 89 | 215 |
| Jul ’26 | 100 | 175 | 149 |
| Aug ’26 | 132 | 127 | 146 |